Big 12 

What's Next (2024, above)

The Countdown (2023, below)

The landscape of college sports has shifted drastically for the Power 5 conferences these past couple years. Among them, the Big 12 has been able to carve out a path for themselves and show fans and competitors alike what the new frontier of winning really looks like. 

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For their debut brand anthem, The Countdown, the Big 12 put itself on the map after conference realignments proving that no matter who's coming or going – they've always been greater than twelve. 

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As the landscape continues to shift, causing most schools and conferences to ask, What's Next? The Big 12 confidently answers: We Are. 

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Agency: Translation

Role: Account Supervisor