Nationwide x H.E.R.

On Your Side Soundtracks (2022 - 2023)

Nationwide is the music-focused insurance brand with the iconic 7-note jingle. As they looked to begin targeting the younger demographic, they needed a new face (and voice) that would uphold the legacy created by the spokespeople of the past (we're talking Brad Paisley, Leslie Odom Jr., Tori Kelly). 

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​The perfect fit to carry the torch was H.E.R. The perfect blend of R&B and intimate ballads, she brought a new, authentic spin to the films and is responsible for getting the jingle stuck in the heads of a whole new generation. 

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Agency: Ogilvy

Role: Account Executive